reflections

American Idol Branding Lands In Habbo

The game makes little sense if you look at the demographics of the two products: the love American Idol boys, and Habbo is built for them. American Idol, one of the few concessions that television very interactive with the public, is becoming a trademark through the extension of an agreement with the social networking teen Habbo. When I spoke with FreemantleMedia Enterprises (which owns the franchise American Idol) SVP David L ner, it became clear that the overlap population has been the driving factor in this affair.

20.1.09 10:06

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